FRACTIONAL DESIGN LEADERSHIP
Experience dedicated design guidance at a fraction of the cost
You’re looking for:
✓ A dedicated design partner embedded in your team and invested in your success
✓ An advocate who maintains design standards and safeguards the quality of your products
✓ Hands-on UX/UI leadership and design mentorship for your team
Hire your Fractional Design Director and accelerate your business impact
Starting from 12 hours / week
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Seasoned design expertise
Leverage our combined years of experience across multiple industries and verticals.
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Cost-effective staffing
Access senior design leadership without the overhead of a full-time hire.
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Flexible engagement model
Scale your design needs based on your project and timeline.
Our approach
Good design is good business
Good design teams rally behind leaders who translate strategic business needs into effective design outputs, uphold standards, and breed a culture of innovation across individuals and the organisation.
Equip your team
with proven processes, structures and strategies
Bridging business goals with targeted, strategic design execution.
Design Strategy
Strategic Oversight & Vision Setting
Roadmap Planning
Customer Discovery
Problem Discovery
Guiding cohesive, effective design expressions across touchpoints
Creative Direction
Visual Direction & Communication
Creative Problem-Solving
Design Excellence & Quality Control
Design Management / Ops
Managing team resources, operations and skills development
Team Leadership & Resource Planning
Mentoring
Design Process & Workflows
Design Advocacy & Collaboration
How it works
Initial Consultation
We mutually assess culture fit, your design needs and challenges, and our suitability for your business needs.
Objective-Setting
We agree on our responsibilities for the engagement and target outcomes for your business.
Onboarding
Your fractional design leader joins your team on an agreed-upon part-time basis.
Execution
We work alongside your team to grow your business, checking in regularly with you to review outcomes as desired.
Our track record
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Xendit
Built and led a design team of 13 at a regional fintech from Series B to Series D, across all stages of the strategic design process—from planning and leading redesigns to crafting product and design strategies that drive business success.
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UOB Infinity
Rebuilt a design team in a bank from 2 to 13 members within 5 months, establishing design processes, setting standards, and enhancing stakeholder engagement with the design function.
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Aleph (part of AKQA)
Mentored regional design teams in a creative agency to build a collaborative culture of creativity and innovation, leading teams to deliver impactful product design, content, and strategic research aligned with business goals.
Is fractional design leadership right for you?
Scale-ups and fast-growing companies
You’re experiencing rapid growth but you’re not ready for a full-time design executive
You need to quickly establish design processes and standards
You’re looking to build an in-house design team
Businesses undergoing digital transformation
You’re looking to refresh your brand and user experience
You need temporary design leadership for specific projects
Design teams missing senior leadership
Your existing team manages the day-to-day well enough, but needs additional senior guidance and mentorship
You need help with design strategy and stakeholder management
You’re looking to level up your organisation’s design maturity and impact
